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Privacy Policy

Last Updated: 7 October 2025

Apex Maths ("I," "me") respects your privacy. This policy explains how I collect, use, store, and protect your personal data in accordance with Singapore's Personal Data Protection Act (PDPA).

1. What Information I Collect

Information You Provide:

  • Name, email address, phone number (via contact form or WhatsApp)
  • IB course level and current challenges (from application form)
  • Student work, progress notes, and assignment responses (during coaching)

Information Collected Automatically:

  • Anonymous website usage statistics (pages visited, time on site, traffic sources) via Plausible Analytics
  • No cookies or tracking technologies are used

2. How I Use Your Information

I use your personal data to:

  • Respond to inquiries and schedule placement calls
  • Provide coaching services (sessions, assignments, progress tracking)
  • Communicate about scheduling, assignments, and progress
  • Send monthly progress reports
  • Improve my coaching approach based on student needs

I will not use your data for marketing purposes or share it with third parties except as described below.

3. Data Processors & Storage

Your information is stored using the following services:

  • Google Workspace (Gmail): Email correspondence and attached documents
  • Formspark: Contact form submissions
  • WhatsApp (Meta): Messaging communications
  • Plausible Analytics: Anonymous website usage statistics (no personal data collected)

These providers may store data outside Singapore. I have taken reasonable steps to ensure they maintain appropriate data protection standards.

4. Data Retention & Deletion

  • Email & WhatsApp Messages: Retained for the duration of our coaching relationship plus 12 months after completion (to address any follow-up questions or provide references)
  • Form Submissions: Retained for 12 months. Unsuccessful applications are deleted after 6 months.
  • Student Work & Progress Notes: Retained for the duration of our coaching relationship plus 24 months (to support any future inquiries or university recommendations)
  • Website Analytics: Anonymous usage data retained for 36 months

Your Right to Deletion: You may request deletion of your personal data at any time by emailing james@apexmaths.sg. I will delete your data within 30 days, except where retention is required by law.

5. Data Security

I take reasonable steps to protect your personal data from unauthorized access, including:

  • Password-protected accounts for all services
  • Encrypted communications (HTTPS, end-to-end encryption via WhatsApp)
  • Regular review of data processor security practices
  • Limited access (only I have access to your information)

6. Your Rights Under PDPA

You have the right to:

  • Access: Request a copy of the personal data I hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Withdrawal of Consent: Stop me from using your data for specific purposes (note: this may affect my ability to provide services)
  • Data Portability: Request your data in a portable format

To exercise these rights, contact me at james@apexmaths.sg. I will respond within 30 days.

7. Sharing Your Information

I will not sell, rent, or share your personal data with third parties except:

  • With your explicit consent
  • When required by law or legal process
  • To data processors listed in Section 3 (for service delivery only)

Parental Access: For students under 18, parents/guardians may request access to their child's progress information upon verification.

8. Data Transfers

Some data processors (Google, Meta, Formspark) may store data on servers outside Singapore. I have assessed their data protection practices and determined they provide adequate protection comparable to PDPA standards.

9. Changes to This Policy

I may update this policy occasionally. Material changes will be communicated via email to active students. The "Last Updated" date at the top reflects the most recent version.

10. Contact & Complaints

Questions about this policy or your data:
Email: james@apexmaths.sg
Phone: +65 3107 2561

Complaints:
If you believe I have mishandled your personal data, you may file a complaint with Singapore's Personal Data Protection Commission (PDPC) at https://www.pdpc.gov.sg

11. Consent

By submitting the contact form, engaging in coaching services, or communicating via WhatsApp, you consent to the collection, use, and disclosure of your personal data as described in this policy.

You may withdraw consent at any time by contacting me, though this may affect my ability to continue providing services.